For high-performers capable of more
Back yourself.
Increase your influence.
Create bigger opportunities.
Dr. Shadé Zahrai’s Self-Leadership Academy is a 6-month, research-backed experience to transform how you lead yourself, show up and move forward in your career and life.
Cohort enrollment closing soon | 26 September start | Founding member special offer
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You’ve already proven you’re capable.
You’ve built experience. Developed expertise. Achieved things you once worked incredibly hard to reach.
And yet, there can still be a gap between what you’re capable of and how you actually show up.
You second-guess yourself. Hold back when you have something valuable to say. Underestimate your expertise. Or know exactly what you need to do, but still struggle to act on it.
And that gap has a cost.
It shows up in small moments that are easy to dismiss:
One moment might not change much. But over a career, they compound into opportunities not pursued, money left on the table, influence not exercised, and goals not achieved.
These patterns can be changed.
And that’s exactly what I want to help you do.
More than a course.
A transformation in how you
think, act and lead.
A research-backed experience designed to help you trust yourself, communicate your value and turn intention into action – with live training, practical tools and a proven 3-phase system.
Learn Live with Dr. Shadé
Monthly live masterclasses and trainings, and 2x monthly Q&As.
Learn at your own pace
On-demand training you can access anytime, anywhere.
Follow a proven system
A 3-phase self-leadership system grounded in research and real-world data.
Grow alongside others
A global community of driven professionals, leaders & business owners.
What to expect
Six months from now, you’ll
have the tools to…
Turn Intention into Action
Follow through on the goals and decisions that matter.
Communicate with Confidence
Express ideas clearly and make your ideas count.
Trust your Expertise
Stop second-guessing what you already know.
And…
Real breakthroughs
See what happened when they
put the work into practice:
What’s The Academy journey?
A 3-phase pathway designed to help you trust yourself, show up with impact and create lasting momentum.
BASE CAMP – Before you Climb
Get clarity on who you are, what you want, and what is standing in your way, so you focus on the changes that move your confidence, career, and life the most.
PHASE I – Build Your Inner Foundation
Build the four foundations of self-trust: Acceptance, Agency, Autonomy and Adaptability, so you can trust yourself, make decisions, take action and handle challenges with greater confidence.
PHASE II – Make your Value Visible
Learn to communicate your value with confidence, increase your visibility and influence, and create more of the recognition and opportunities your ability deserves.
PHASE III – Turn Growth Into Momentum
Turn what you have learned into how you actually live and work, so you take action more consistently, recover faster from setbacks and keep moving toward what matters to you.
Hear from people who’ve done the work.
Swipe to see more →
Take a tour with me.
See the learning portal, Action Book, private community and everything you’ll have access to inside.
What’s included
Everything you need to turn potential into progress
The Academy Learning Portal
Your home for the complete 3-Phase Self-Leadership System, with step-by-step training that gives you a clear path to build self-trust, show up more powerfully and create lasting momentum.
Your Interactive Action Book
Turn every lesson into action with concise summaries, real-world examples, reflection prompts and practical exercises, helping you apply what you learn immediately and turn insight into real behavioural change.
The Academy Community
Get support, ask questions, share wins and learn alongside others doing the work, so you stay accountable, keep moving forward and never have to figure everything out alone.
Early bird enrollment is open until the first masterclass on 16 September. 30-day money back guarantee.
Learn, grow and connect
Join a global community.
Join the Movement.
Self-Leadership Academy + 6-month membership
All prices in USD
4 × Payments
$497/mo
Pay in full
$1,795 once
Straight away
All 6 premium bonuses and your access to the private community, unlocked the moment you enroll.
26 September
The Self-Leadership Academy starts with the founding cohort. That is when Base Camp and Phase 1 unlock for you.
Enrollment closes 27 September
The Academy starts on 26 September. Enrollment closes on 27 September.
Your 6-month Academy experience includes:
Over $7,763 in total value
Enroll now & unlock $3,377 in bonuses.
Get immediate access to six additional programs and toolkits designed to help you accelerate your career, strengthen your influence and put what you’re learning into action.
Bonus 01
Supercharge Your Career (& Life) Goals
Accelerate your career, grow your influence, and position yourself for bigger opportunities.
8 hours of on-demand video across 7 modules (42 lessons), with guides, worksheets, cheat sheets, frameworks and scripts. Includes interview and salary-negotiation training.
$1,997included free
Bonus 02
Expert Advantage Bundle
Build the resilience, adaptability and influence to thrive in a fast-changing world.
5 expert webinar trainings plus supporting handouts and implementation resources.
$499included free
Bonus 03
Action Mastery: Unleash Your Proactive Potential
Stop procrastinating, take decisive action, and build momentum in your career.
A 6-part, evidence-based action and productivity program, shown in PhD research to lift job performance and satisfaction.
$297included free
Bonus 04
Personal Brand Workbook Bundle
Clarify your strengths, stand out for the right reasons, and attract more opportunities.
Purpose, values, strengths and mindset workbooks.
$97included free
Bonus 05
Empowered Leadership Bundle
Lead with more confidence, influence and impact, whatever your title.
Leading Teams training, the Becoming an Energizer checklist, and 5 Proactive Actions to Propel Your Career.
$97included free
Bonus 06
Accelerating Your Career: Pathways to Potential
Increase your visibility, get recognized for your value, and open new doors.
Masterclass replay plus the 12 Strategies to Boost Visibility workbook.
$97included free
How to know if this is for you.
This is for you if:
You’re covered.
Join the Academy and give it a real try. If you decide it isn’t right for you, email us within 30 days of purchase for a full refund (minus transaction fees). Full details in the Terms.
Who’s Actually Teaching This?
Dr. Shadé Zahrai – PhD, MBA, LLB (Hons I), BA-Psych, Dip Pos. Psych, IECL Certified Coach
“The work I teach today started with a problem I was desperately trying to solve for myself.”
I’m Dr. Shadé Zahrai. Early in my corporate career, I was anxious, second-guessed myself and held back when I should have spoken up. I worked hard, but I didn’t always know how to advocate for myself, make my value visible, or trust my own decisions.
So I became obsessed with understanding why capable people hold themselves back, and what actually helps them change.
That journey took me from law to banking, through an MBA and a PhD in Organizational Behavior, and into years of research, coaching and working with professionals and leaders at top global companies.
The Self-Leadership Academy brings together what I wish I’d known then: the science, tools and practical skills to trust yourself, communicate your value and take action on the opportunities in front of you.
It’s the system I teach to leading companies worldwide.
And now, I’m teaching you the full system.
You’ve got questions, we’ve got answers
Quick answers before you enroll
Is this live or on-demand?
Both. The core program is on-demand so you can move at your own pace. On top of that you get live monthly masterclasses and Q&A with Dr. Shadé, plus a community, for the six months of your membership.
Why six months up front?
Real results need more than a weekend. Six months is the minimum to get you to a strong baseline and build habits that hold. After your six months, you keep lifetime access to the program and your bonuses.
What happens after the six months?
You keep lifetime access to the on-demand program and all your bonuses, so everything you built stays with you.
When does it start and when do I get access?
Two moments. The instant you enroll you get all 6 premium bonuses and access to the private community, so you can start straight away. The Academy itself opens on 26 September, when the founding cohort begins: that is when Base Camp and Phase 1 unlock for you, and Phases 2 and 3 follow in the months after.
How long is the $997 early bird available?
Until the first live masterclass starts on 16 September. After that the price goes back to $1,795, so joining now saves you $798 on exactly the same program. There is no second early bird for this cohort.
How much time does it take each week?
It is built for busy people. A few focused hours a week is plenty. Everything is on-demand, so you fit it around your schedule, and Base Camp helps you set a realistic pace from day one.
Who is this for?
Ambitious people who know they are capable of more and feel held back by self-doubt. Whether you want a promotion, a bigger income, your own business, or simply to back yourself, the work applies.
I’m worried I won’t follow through.
That is exactly why this is a six-month membership and not a weekend course. Base Camp sets a realistic pace from day one, and the monthly live sessions, the community, and a success manager keep you moving when motivation dips.
How do I justify this to my partner or my employer?
This is professional development. The outcome is clearer communication, stronger presence, better decisions, and career moves that pay for the program many times over. Many people expense it through a learning and development budget.
Is it really worth it?
If you compare it to one promotion, one raise, or one opportunity you would otherwise talk yourself out of, the price of staying where you are is the real cost. And you are covered by a 30-day money back guarantee.
The framework draws on established psychological research
Acceptance / Self-Esteem: Rosenberg, M. (1965). Society and the adolescent self-image. Princeton University Press.
Agency / Self-Efficacy: Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215.
Autonomy / Locus of Control: Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs, 80(1), 1–28.
Adaptability / Emotional Stability: Costa, P. T., & McCrae, R. R. (1992). NEO-PI-R professional manual. Psychological Assessment Resources.
Dr. Shadé Zahrai · Self-Leadership Academy
© 2026 Self-Leadership Academy · Dr. Shadé Zahrai
Self-Leadership Academy and the Self-Leadership Test are brands of Influenceo Global Pte. Ltd. (UEN 202620870M), 68 Circular Road, #02-01, Singapore 049422. Dr. Shadé Zahrai is a director of the company.
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